After working on 100s of high ticket offers that have collectively generated over 8-figures in revenue...

I've seen a pattern of "rules" emerge among the highest-converting offers I've worked on.

All the high ticket offers that followed these 3 "rules" scaled to over $100k+/mo

Let's get to it with

Rule #1: High ticket offers are never alone

Successful niches and offers have competition.

Simple as that.

If your offer doesn't have a couple good examples of other people doing it, then you should pause and find out why.

If you're trying to do a "blue ocean strategy", you're going to be up against a lot more issues than if you operated in a proven market.

So rather than spending a bunch of time thinking about how you can find blue waters, just use a better bait to stand out.

How?

Well, operating in a competitive market you're up against two main things when trying to get clients/sales...

• Increasing market skepticism and sophistication
• Differentiating yourself from the competition

I'll show you how to handle both of these things in the next 2 rules...

Rule #2: Don’t persuade around the opportunity… do THIS instead

So what I’ve found, is the highest converting offers sell something people are actively searching for...

The language is always something like -- "If I could just..."

i.e., "If I could just... get more patients or clients... get my Amazon store to convert... get more traffic... etc"

When you frame the opportunity correctly (going to be talking about this in a future post) it becomes more about giving them that thing in a NEW way than it is about about persuading them that this opportunity is the one for them.

Because framing something in a new way helps with sophisticated audiences.

It lights up their neocortex because our brains LOVE new things…

So you don’t have to have a brand new offer or idea…

But you need to FRAME your offer in a new way… or DELIVER them the result they want… in a NEW WAY… with a new thing.

And after you do that, you just need to back it up with proof this NEW way works…

versus trying to sell, or educate and persuade an uneducated or completely skeptical audience.

Make sense?

Alright...

Rule #3: Buyers with money don’t want stories

So the "idea" behind each $100k+/mo campaign wasn't some new, groundbreaking "Big Idea"

(You don’t need a Big Idea in every campaign, to make a few million dollars...)

Instead, we executed on a "regular" idea a little bit differently.

The execution and the OFFER was what stood out.

Not the idea.

We swapped out hour long webinars for 15min presentations.

Because the markets that we’re going after usually have more MONEY than TIME..

We swapped out big offer stacks with bonuses and what not… for ones that were a few sentences long.

And we swapped out "epiphany stories" for case studies and logical explanations of how the offer worked. It was more demonstrative than it was story-driven.

And this attracted a different type of buyer. A more sophisticated one. 

AND it converted better in general.

So if your "idea" is like everyone else's, that's fine BUT, you need to make sure you're executing it and presenting or framing it differently.

And I suggest shortening things and being more direct.

Because sophisticated buyers and the ones with money will generally NOT watch an hour long webinar.

And that's how you can differentiate yourself from your competition in your market. Be short and direct.

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All the offers that followed these 3 rules, scaled from zero to over $100k+/mo in a span of 2-3 months.